10 International

It requires a great deal of effort to make an effort seem effortless. Moreover, if you want to make your effort looking like fun, you have to double your initial effort. Pink Elephant: We choose some of the brightest minds in the world of wine marketing. We ask them to interview a focus group of over 1000 persons in order to study the most promising sector of consumers (women), the most upcoming style of wine (rosé), along with the food style that gets more and more into fashion (spicy food). While the wine label is being designed, we invite twelve wine tasters (two of them MWs), together with five chefs in a laboratory and we ask them to create the absolute companion for a rosé wine. After that, we move to Spain, the emerging country on quality rose wine, particularly in Valdepenas, where Garnacha grape variety is cultivated. We pick two excellent oenoligists with great knowledge on the region and we advise them for what we need. But you do not have to worry about all this. This is what AIOLOS is…